2nd Quarter 2023

Programmatic Advertising Market Update

Advertising
Capital Advisors

  • Advertising Video on Demand (AVOD) outpaces Subscription Video on Demand (SVOD) growth, as viewers switch from costly subscription services to free or low-cost ad supportedĀ services
  • Increasing ad loads and ad rates are expected to drive higher advertising revenues for AVOD services
  • Advertising automation, efficient ad spending, and targeted advertising based on deep customer analytics are key 2023 themes

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