2nd Quarter 2023
Programmatic Advertising Market Update
Capital Advisors
- Advertising Video on Demand (AVOD) outpaces Subscription Video on Demand (SVOD) growth, as viewers switch from costly subscription services to free or low-cost ad supported services
- Increasing ad loads and ad rates are expected to drive higher advertising revenues for AVOD services
- Advertising automation, efficient ad spending, and targeted advertising based on deep customer analytics are key 2023 themes
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