2nd Quarter 2023

Programmatic Advertising Market Update

Capital Advisors

  • Advertising Video on Demand (AVOD) outpaces Subscription Video on Demand (SVOD) growth, as viewers switch from costly subscription services to free or low-cost ad supportedĀ services
  • Increasing ad loads and ad rates are expected to drive higher advertising revenues for AVOD services
  • Advertising automation, efficient ad spending, and targeted advertising based on deep customer analytics are key 2023 themes

Read the Full Report

Additional Reading

Allow us to introduce ourselves

Contact us today and we will be happy to provide more information about Addicus and schedule an introductory meeting.

Contact us