The cosmetic or aesthetic plastic surgery industry is ripe for consolidation as the market remains fragmented with numerous solo practitioners spread across the U.S. It comprises a wide range of procedures focused on enhancing the appearance of, versus reconstructing, various body parts. The demand for cosmetic surgery has experienced a recent wave for reasons such as being dissatisfied with appearance on video conferences, dubbed the “Zoom Boom,” and a surplus of excess funds leftover from the coronavirus pandemic.

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